Proud to sponsor the Blue Light Aware campaign

GEM Motoring Assist Road Safety Charity

About the charity
GEM has been supporting road safety initiatives since it was founded in 1932. Since 1985, the GEM Road Safety Charity has provided financial support for a huge number of schemes throughout the UK. The charity has a board of registered trustees that receives requests for assistance and, following recommendations from the Guild’s Executive Council, allocates financial assistance to schemes it feels are worthwhile and effective in road safety terms.

How we help
The Charity Trustees meet regularly through the year to consider requests for assistance from organisations large and small. One recipient is the Parliamentary Advisory Committee for Transport Safety (PACTS), who received a grant to assist with mobility research in older drivers. “GEM’s support for our work over the years has enabled us to make a real contribution to raising the research capability of road safety,” said PACTS Executive Director Robert Gifford.

Recent projects
The Charity has sponsored local authority road safety initiatives and drama workshops, as well as a variety of specific research projects. Funding has also been allocated for updates and printing of the range of road safety information leaflets provided free of charge by GEM Motoring Assist.

Find out more
If you would like to find out more about the GEM Motoring Assist Charity, please click here.

If you can help the GEM Road Safety Charity in its support of life-saving campaigns and initiatives such as this Blue Light Aware resource, your assistance would be greatly appreciated. Every donation makes a difference. For information on ways of donating, click  here.


About Volvo
Volvo is world-renowned for its commitment to vehicle safety – but that’s no less than you’d expect from the company that invented the three-point seatbelt, now a standard feature of every car on sale. Its commitment to pioneering safety systems continues to this day, with the latest models all featuring innovative technologies designed to protect what’s most important of all – people.

Designing cars around humans – be they passengers or pedestrians – has led to the introduction of cars like the stylish S60 saloon and versatile V60 estate. Both feature Volvo’s sophisticated City Safety and Pedestrian Detection technologies, which can help the driver avoid an accident altogether in certain circumstances, thanks to its automatic braking capability.

Find out more
For more information about the full range of Volvo vehicles, please visit:

Drive Smarter

About Drive Smarter
Drive Smarter is a provider of training solutions for safer work driving. Our single defining purpose is to provide best-in-class learning aimed at organisations with employees who drive for work purposes. We use high-quality video-based e-Learning to offer programmes that are useful, informative, friendly and engaging. We work with a number of organisations in both the public and private sectors. Our experts bring many years of behavioural safety, technology, and broadcast knowledge, gained in Europe and North America, to create and produce the kind of professional content needed to make e-Learning work effectively. Combining this with our behaviour-based safety expertise, we have produced products that meet the wide range of demands for road risk management training.

Find out more
To find out more about Drive Smarter products and services, please go to