Video enjoys massive success in first week
Just one week after its release, the Blue Light Aware video has achieved more than 17,000 viewings. Not only that, but it is now also linked to from nearly 500 other websites.
Feedback left on the site has been very positive. The most recent comment comes from BGG Emergency Medical Services, who told us: We wholeheartedly support this initiative for making drivers aware of what to do when an emergency vehicle approaches. It has been needed by drivers for a long time and we applaud the companies and bodies concerned with both its concept financing and making.
“It is difficult enough these days driving safely and although having training for driving with blue lights gives an emergency driver a degree of greater knowledge and confidence; and does to some extent prepare that driver for the antics of road users who may be surprised to find an emergency vehicle coming towards them then panicking and causing an additional obstruction or hazard which often happens. Official publications (DSA, Highway Code) have in the past been quite vague in their advice to drivers, concerning what to when an emergency vehicle approaches. I hope this initiative will lead to better official published information and be made more prominent in future driving tests.
“Hats off to the guys that planned and made this film for making my life, my employees lives and those of all emergency drivers a little safer.”