Film-maker learns ‘a great deal’ from Blue Light
PRODUCERS OF the Blue Light Aware video chose Beeston Media for the recent two days of filming, as well as the video editing.
Beeston Media was founded in 2005 by ex-BBC professionals and now works solely for the non-broadcast market.Creative Director Hamish Beeston said he and his team ‘learnt a great deal’ from filming the project. “It was an education for us to read and understand the script,” he said. “In some ways, it felt like we were all needing to do some revision before taking the driving test, so in that respect it was a thoroughly worthwhile refresher.
“From a creative point of view, the subject of ‘blue light driving’ seemed to have a few too many grey areas, and we could tell that the project set out to bury these in favour of clear, concise advice that everyone – members of the public and 999 drivers alike – could work by.
“We wanted to maximize the visual appeal of the video, and to ensure a strong narrative spine, so that viewers would not lose interest after too much of the same thing.”
James Luckhurst, who oversaw the Blue Light Aware research and scriptwriting, said Beeston Media had done a first-class job. “All the feedback has been excellent and the result is a video that we hope will fulfill its role of educating drivers, improving safety, reducing damage, minimizing risk and eliminating confusion,” he said.