Blue Light Aware is a short video, produced on behalf of the emergency services. Their crews rely on the help of other road users when they're on a 'blue light' journey.

By watching Blue Light Aware, you will better understand their needs, you will be reducing the risks you face, you will be contributing to a safer road environment and you might also be helping to save a life.

Please note, this video contains flash photography.
GEM Motoring Assist

GEM Motoring Assist is the UK’s leading driving based Road Safety association with around 70,000 members.

All set a good example on the road by agreeing to drive with care, courtesy and concentration.

GEM Motoring Assist's principal aims are to improve safety for all road users through the sponsorship and initiation of accident prevention measures throughout the UK and to provide motoring and safety information to its own members, principally through its magazine "Good Motoring."

For more than 30 years, GEM has offered a low cost breakdown recovery service for its members. This was voted ‘Best Breakdown Cover’ in Auto Express magazine’s Driver Power survey in 2008 and 2010.
VolvoDrive Smarter

Volvo has an excellent reputation among all emergency services for the quality and suitability of its vehicles.

Drive Smarter provides video-based e-Learning driver safety programmes to companies, public sector organisations and the emergency services.